Who do you live for?

Today I got a message from a friend I haven’t seen in nearly 15 years.  My Senior Prom date actually.  We worked together at Target back in the day… he was quarterback of our rival school… we were dates to each others prom–and that was back in 1999. Fast forward to today when I receive […]

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“It doesn’t matter…

“It doesn’t matter how good your business idea is; 99% of success is execution, 99% of execution is good marketing, and 99% of marketing is empathy. You have to know your audience.”
Will Dean, founder of Tough Mudder

And It takes time to know your audience.

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